About Us
The Market Potential Group is a research and advisory group focused on assisting clients:-
- Make better informed decisions, by providing them with the right market intelligence and competitive intelligence.
- Improve the effectiveness of their sales & marketing activities by analyzing and helping refine skills, tools and channels.
Our Team
Stephen, Michael and Alex are core members of the group. Dave, Tom, Barney, Phil and Claes provide regional and vertical market specialty as part of the extended coverage group. We all draw-on a network of approved partners to help meet the needs of our client base.
Our Founder
From 1979-87, Stephen Porter worked for Imperial Chemical Industries (UK) as part of the instrumentation systems maintenance and design group. During the next four years he worked as part of a project team engineering & delivering communications and control solutions. In 1991 Stephen began working for a rapidly growing US company, now the market leader in real-time and embedded operating systems. In 1996 he took-up a marketing role within the company; his responsibilities grew to managing a team of specialists charged with delivering, product and sales support around the globe. In 2000 Stephen formed the first of several successful European companies designed to address the varied out-sourced marketing needs of major international corporations.
Our Company Philosophy
We endeavor to maintain a balance between caring for the interests of our customers and those of our staff.
We consider our customers to also be strategic partners. This means that the intelligence and advice that we bring to bear shall always be directed with our clients’ long-term benefit in mind.
We believe in the value of partnerships and demonstrate this by continuing to invest in improving the core skill sets of the Market Potential team and where applicable, by calling-on the expertise of others to help craft high-quality, professional services and products.
Our Values
(Please see code of conduct and ethics)
Our Vision
We are striving to become the preferred source of truly independent market intelligence and excellent-value marketing advice to executives and senior managers working in the markets (see markets) that we address.
Our Mission
To provide our clients with the best possible intelligence in a clear and understandable way, thus enabling them to make the right decisions essential to their business.
We endeavor to do this in a confidential, trustworthy and timely fashion.
Our Goal
To operate a successful, profitable, research and advisory service that helps change the way the industry obtains market and competitive intelligence.
References
Given the nature of our business, we will provide specific references to prospective customers; with the following caveats:-
- Our direct client base shall always remain confidential
- References will only be provided within the context of our company ethics & philosophy.
- Prospective clients must themselves formally agree to abide by these ethics.
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