Services
Our Services
Our role is to provide you with a clearer picture of what is currently happening in your market place, so that you can prepare and execute plans that will help safeguard and grow your business.
1. Competitive Intelligence Service
If business intelligence is company centric, competitive intelligence is market centric and is used to support business decisions.
CI is obtained by undertaking a series of processes that enhance your competitiveness in the market place through a greater understanding of your individual competitors and the overall competitive landscape of your market or industry. CI provides an unbiased view of where your company sits and where & how it should progress to ensure success.
To find out more, see our paper
Typical client groups: Executive staff, private investors, venture capitalists,..
2. Training Services
Knowing how to improve the efficiency and effectiveness of your sales & marketing efforts requires a deep understanding of your business. The ‘follow-our-magic-recipe-to-success’ program, as proposed by some sales training groups, may not be sufficient for you and your sales & marketing professionals.
It is our belief that the best form of training is performed ‘on-the-job’. This demands much more from the ‘trainer’, but offers greater gains to the ‘trainee’ and the company. In fact it implies a change in paradigm, from a ‘trainer/trainee’ to a ‘peer-to-peer’ approach. Yes we do have prepared materials, but these are used as a means to challenge and stimulate your team to apply what they are learning on immediate and future business issues. These sessions are subject to peer-review; they are introduced progressively; they require direct involvement of individual team members; they produce tangible results that help strengthen the team and increase effectiveness.
To find out more, see our paper
These services come in two flavors:
- sales & marketing – client oriented staff members
- communications – for analyst & press oriented staff members
3. Market Intelligence service
Within the context of strategic partnerships we provide sub-contract MR services for analyst companies wishing to outsource some of the data collection and analysis activities.
We do not sell our own market reports
This conscious decision enables us to operate as long-term strategic partners and avoid competitive positioning.
A number of well-established commercial, governmental and non-governmental organizations produce brand-labeled products. These people are our clients.
To find out more, see our paper
|
